Branding - IDEANEST

Branding Branding

Developing a Strong, Consistent Brand Identity

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. Branding has always been a vital part of business, but it may be more important now than ever before. With social media, consumers get exposed to new brands every day. This can be great for consumers who have plenty of options and are able to do research to find the best one, but it makes it harder for businesses to present their personalities.

What is branding?

Branding is the identity that your company projects to the world. The way in which it is developed affects not only the branding of your business but also the consumer perception of it. A good brand can make your business appear higher quality and with greater credibility in the minds of consumers. In order to develop a brand that attracts customers, we first have to establish a focus. We establish what your business is in order to determine the extent of your brand’s reach and the possibilities within its own niche.

Importance of a strong, consistent brand identity

In our recent survey of small business owners, 62% said that developing a brand was one of the biggest challenges of owning their business. 58% are more concerned with how their logo will stand out from other businesses, not with how their company’s name will look on a map. That’s why it’s so important for small business owners to develop a strong, consistent brand identity and to constantly communicate it in everything they do, from how they look, to their mission statement, to the way they market themselves. The case for strong branding having a distinctive and memorable brand gives your business an identity and some sort of consistency. In the world of commerce, it is what sets you apart from your competition and allows you to stand out from the crowd.

How does branding help the customer?

Customers need to be able to relate to your business if they are to form a lasting relationship with you. They also need to be able to identify your brand and the unique values you provide. Branding gives you the ability to choose the labels you want to put on your business and keeps you in control of your brand. Coz if you don't, then the market will put those labels for you.

How does branding help the company?

Branding gives the company a voice. When you create your business logo, get a business name, or get a website, you are taking charge of your business image. You can control your brand’s messages and shape who you are in terms of your values. It's an important step toward remaining true to yourself and your customers.

Consumers need to feel like they are working with a business that is as honest and trustworthy as possible. When you take the time to develop a strong brand identity that stands out, you can build that trust with your customers and create a human connection with them, which is the first step to building a strong brand.

SHARE YOUR THOUGHTS WITH US